At Beni Fabrics, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and store your personal data to provide you with services, create a personalised experience, and operate our website benifabrics.com (the “Site”).

We will keep your personal data confidential at all times and only collect, use, and store it in accordance with this Policy and applicable Australian privacy laws.

1. Your Personal Information and How We Use It

We collect, use, and store your personal data so that we can:

• Provide our services to you, including order processing and customer support.
• Offer you a personalised experience on our Site.
• Communicate with you about products, promotions, or updates (if you consent or are an existing customer).
• Ensure the security and smooth operation of our Site and services.

2. Collection of Your Personal Data

We collect different levels of personal data depending on how you use our Site:

• Browsing as a Guest
  
  If you browse our Site without registering, we do not collect personally identifiable information. However, some Site features may not be available to you.
• Registered Users
  
  To register an account, you may need to provide personal information such as your name, email address, and contact details. This allows you to receive benefits such as email updates, responses to enquiries, and early access to limited-edition items.
• Placing Orders
  
  To complete an order, you must be a registered user. We will collect information necessary to fulfil your order, such as your name, shipping and billing addresses, contact details, and payment details. Payment information is processed securely through third-party providers and not stored by us.
• Account Management
  
  You can review and update your personal information by logging into your registered account or by contacting our customer service team at support@benifabrics.com.

3. Use of Your Personal Data

We use your personal data for the following purposes:

• To provide our services, including processing orders, delivering products, answering enquiries, and verifying payments.
• To maintain and improve your shopping experience, including keeping items in your cart and tailoring product recommendations.
• To conduct security and anti-fraud checks.
• To send you marketing communications (where permitted by law).

Marketing Communications

• If you are an existing customer, or where you have given consent, we may send you special offers and promotions by email, SMS, or post.
• You may unsubscribe from marketing emails at any time by clicking the link included in all communications. It may take a short period to process your request, during which you may receive one or two more messages.
• If you do not wish to receive offers by SMS or post, contact us at support@benifabrics.com.

4. Disclosure of Personal Data

We will never sell your personal data. We may, however, share it with trusted third parties strictly for operational purposes, such as:

• Payment processors and financial institutions.
• Shipping and logistics providers.
• IT and security service providers.
• Marketing and analytics platforms (where consented).

These providers only receive the information necessary to perform their services and are required to keep your data secure.

5. Data Retention and Security

• We retain your personal information only as long as necessary to provide services, comply with legal obligations, or resolve disputes.
• We use industry-standard measures to protect your data. However, no online transmission is completely secure, and you acknowledge this risk.

6. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you.
• Request corrections or updates.
• Request deletion of your personal data (subject to legal and contractual limits).
• Withdraw consent to marketing communications.

To exercise these rights, please contact us at support@benifabrics.com.

7. Cookies & Tracking

We use cookies and similar technologies to improve our Site, remember your preferences, and collect analytics. You can manage cookies through your browser settings, but some features of the Site may not function properly without them.

8. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. Updates will be posted on this page, and the “Effective Date” will be revised accordingly.